Reba

 
 

Reba McEntire Launches Lifestyle Collection

New Women's Line "Reba" to Hit Dillard's Stores Spring 2005

(Nashville, TN - October 4, 2004) - Reba McEntire, multi-award winning singer, TV actress and Broadway, and Dillard's (NYSE:DDS), Little Rock based retailer, are partnering to launch Reba's new women's sportswear collection - Reba. The collection will launch in Spring 2005 at 147 Dillard's stores nationwide as well as on www.dillards.com. Reba represents the first time that Reba McEntire has created a clothing line.

The debut of Reba is a natural result of both partners' understanding of today's modern woman. For Dillard's and for Reba, it reflects a desire to help women simplify their time-stressed lives and easily find a personal style.

Reba wanted to develop a sophisticated, versatile collection reflecting her own sense of style, for women who share her time constraints and active lifestyle. "I like to wear what feels good. If I feel good in what I'm wearing, I have more confidence whether I'm going on stage, to a meeting or out with my family. I know what works for me and I want to translate that into what will work for other women too," said Reba mcEntire, who is fully involved in all aspects of the design process with Icon Creations, a New York City based fashion design firm. "The Reba collection is designed to give women clothing that works from moment to moment, season to season, for all her separate feelings."

Dillard's felt Reba would be a strong addition to its significant fashion presence. "Reba is a natural extension of our women's fashion offerings. Our philosophy has always been to provide our customers with the best selection, in a place she knows and trusts," remarked Alex Dillard, president, Dillard's, Inc.

Concentrating on mix-and-match pieces, the Reba collection includes career wear, casual wear, novelty wear, sportswear and knit separates of superior workmanship in sizes 4-14 with prices ranging from $48 to $249. The line was designed from the inside out, where emphasis was placed on making clothing that would feel as luxurious as it looks. The color stories for the spring lines include rich, dark tones as well as eye-catching feminine hues such as titanium, pistachio and feather blue, which effortlessly coordinate together. Details and embellishments include covered buttons, bold hemlines, detailed stitching and seaming, and personal designs that inspire Reba.

The first Reba collection will be in stores March 2005 with new retail deliveries occurring bi-weekly thereafter.

 
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